Customer experience is essential to business, so you need to know how your customers feel about how they are treated.It's important to remember that customer experience surveys are more than just a quantitative measure of how people feel about your brand; they are also qualitative tools that should give you insight into improving your products and services for future customers.

Your brand is the way you communicate who you are to your customers. It's the impression that people have of your business and what they think it stands for. It seems more often than not that small businesses don’t spend enough time thinking about their brand's image or how it affects their overall business success. If your customers don't perceive anything special about what makes you unique from other companies offering similar products or services, why should they choose yours over all the others?

The values of an organisation determine its purpose and how it operates and treats its staff and customers. They are at the heart of every major decision made. But do we live up to our values as an organisation?